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It is often understood that investing in employees is more beneficial to a company than any other investment it can make. All employees will differ from another, each with their own unique set of skills that they can bring to the company. However, not all employees know of or are able to exercise their talents in a way that will benefit the company. Great leaders know the importance of taking time and resources to invest in employee growth, unlocking the full potential of each member of a team to build greatness. Here are some important, and often inexpensive, ways to develop your team around individual contributions and strengths. 


Teach your team

It is not enough to only invest in the proper equipment and supplies to teach new employees to be successful in their roles. A job should be changing and adapting as the market does, and therefore employees should continue to learn to keep up with these changes. If employees are not continuously trained, and not practicing their training, they may lose their knowledge, or become stagnant in their jobs. Stagnant employees tend to experience lower job-satisfaction or fulfillment. Investing in training and teaching employees valuable skills and knowledge will increase retention and, even better, performance. Training an employee can also lead to one discovering a talent that can benefit the company and provide an internal source of knowledge, rather than spending money to outsource. 


Provide mentorship

Pairing team members with a mentor or mentee will likely lead to cohesion among a team. A unified team will perform with the best interest for the company and are more likely to experience higher levels of satisfaction and self-worthiness in their roles. A mentorship program encourages interaction among the team and can even weld relationships across the company. This can increase productivity and a sense of ownership within employees in a team. 


Improve writing

Professional written communication is becoming less prevalent in the workplace. Poor communication can lead to misunderstandings, unclear expectations, missed opportunity for growth, and regressed productivity among team members. A team is comprised of employees with different skill sets and communication competencies. Coherent communication that is uniform among a team will help combat fatal mistakes made due to miscommunication in a team. Professional written communication also impacts a company’s facade to outside competition and allies.


Remain transparent

Employees respect transparency, especially when it is given by a supervisor or someone that they look up to. While it is true that each employee has their own tasks and goals to work towards, most employees appreciate being up to date with how the company is doing. This can help encourage employees to perform to their fullest extent by providing a feeling that they can contribute to the company’s success. All too often, employees feel like a cog in a machine that can perform fine on minimum effort. Engaged employees are motivated to see their impact on their company’s success.  


Overall, a company’s employees should be its most sound investment. Without them, a team would cease to exist. If you can unlock the potential of each individual on a team, success will inevitably follow.